Barclays
Attaching your daily spendings to a widget on your phone. Allowing to keep track of your monthly budget and preventing impulse purchases.
The problem
Brief: Barclays aims to simplify money management for people with ADHD.
Background: Impulsive buying for a dopamine boost is common with ADHD, often leading to avoiding the bank account to escape the bad news, causing expenses to spiral.
The insight
One thing we can't ignore is our phones - on average, we check them 344 times a day.
The idea
Barclays attaches your daily spend to your home screen. A user-friendly tool that moves your spendings from the corner of your bank account to the light of your home screen. Making it easy to keep track of your impulsivity, and impossible to procrastinate checking your bank account.
“The idea is an example of how we can better adjust a banking service to human behavior. We know that impulse purchases are linked to the inability to look at our spendings, and we also know that we look at our phone spontaneously hundreds of times a day. This idea combines those two observations creating an easy solution to a common problem.”
