Barclays
Attaching your daily spendings to a widget on your phone. Allowing to keep track of your monthly budget and preventing impulse purchases.
The problem
Brief: Barclays aims to simplify money management for people with ADHD.
Background: Buying things on impulse to retrieve dopamine is typical for ADHD, and usually ends up with ignoring the bank account in order to avoid the bad news. Causing expenses to skyrocket.
The insight
But one thing we can’t seem to ignore, is our phones.
On average, we check them 344 times per day.
The idea
Barclays attaches your daily spend to your home screen. A user-friendly tool that moves your spendings from the corner of your bank account to the light of your home screen. Making it easy to keep track of your impulsivity, and impossible to procrastinate checking your bank account.
The idea is an example of how we can better adjust a banking service to human behavior. We know that impulse purchases are linked to the inability to look at our spendings, and we also know that we look at our phone spontaneously hundreds of times a day. This idea combines those two observations creating an easy solution to a common problem.
